Pandemic, Businesses and Survival
Product diversification and customisation aided with innovation, secures the position of a company in times of critical condition in the market. During pandemic many companies was hit by the uncertain market condition and demand pattern. Like pandemic there are other major events on earth which showed a sharp decline on the amount of goods and services by consumers, like 2008 subprime crisis, when there was a global economic crisis and liquidity crunch or may be, it is the 2016 demonetisation which made the market illiquid. Due to increase in complexities in businesses and its models more uncertain volatile market conditions business unit may have to face. It has to take immediate action which suits the market changes for survival. If we discuss the pandemic people has to stay home and work remotely, technology is what we need. One of the major industry which boom during the pandemic is the information technology industry, where we see a major product diversification and customis